Tips for new Designers

 

If you are serious about Designing and Want to Learn and Improve, here are our TIPS
(wrote by Rosablanka Allen with the help of 3 Fashion-R-Us designers)

Quality Sells. Period.

BRANDING
Get a brand / logo for your business (make something unique) and stick with it. Do not use images that you don't own copyrights (you can have some hard time later on :) ).

Don't think of the quick dollar.


SHADING AND TEXTURES
Pay attention to the shading of your designs. Either download the free SL templates (with helping guides on edges and shades), buy a kit (full perm) shading for clothes or paint your own shadow/highlights.

Don't buy a texture kit and just place it over the dress/ shirt/ pants texture panel!!
Don't buy a shoe kit and just place new colors over the same model !!

And PLEASE! do not copy - paste a snap of RL blouse/dress/jeans into the SL template and leave it like that. In the 3D world "art" is considered "PAINTED", hand-painted, hand-shaded..Not some fuzzy, pixely, over-patterned, copy-pasted "design". That does NOT mean you cannot have it as a reference, but the more hand-painted and hand-drawn the outfit (blouse / dress / pants) the better.

Putting together a whole outfit:
Just because you want to add some small accessories to your outfit you made, do not add recklessly build jewelry or shoes bought form KIT with just changed color, disattached prims and bad pattern.

Do not over pattern your dresses. Having a "cool" texture and just applying it to the Dress panel does not work quite good all the time. You should add CUSTOM shading - shadows / highlights to the prim (flexi) dress texture. Be careful with ALPHA channels (masks) on the flexi prim dress or Semi-Transparent Clothing Textures, because when those panels overlap you will get ugly transparent look ( the texture doesn't show up on semi-transparent items under certain angles, when another alpha-texture is underneath it).
As far as I know the solution is to set apart those panels (not to touch each other).

Either buy a nice dress script - or a nice Dress (BLANK DRESS) kit (read reviews before buying)

ADBOARDS / ADS/ ADVERTISING YOUR DESIGNS
Lighting of ad boards - one of the most important things when you shoot your modeling pictures for advertising is LIGHT. Second Life gives you the opportunity to play with the Light on World > Environment Settings > Environment Editor and Advanced Sky.

Type on boards - as a general rule, don't use more than 3 colors for type in your ads. Use readable fonts. Graphic Design is not an easy job and some people are not born with a natural talent for it. With years and experience someone can perfect in it (as it applies for anything in life). Avoid Bevel, Emboss, crazy effects on fonts and crazy colors :)

SKINS!!! of the models in your products. If you do "fashions" be very careful what skin you present your creations with.
Please, do not use freebie skins for the models of your product. If you don't have a quality skin, contact Rosablanka Allen to help (to get a free skin from a designer of Fashion-R-Us you MUST be accepted as Vendor in our group).

After photo shoot is done - Cutting out the Model and placing in new image with different background.
First of all - when shooting in SL, in Snapshots - make custom settings for taking pictures - above 2000. That somehow helps the edges of the model later. Choose a pure ONE color background behind your model, so you can easily erase it later.

Also be careful when using RL photos of models, clothing (and images you don't have the copyright) in your Adboards.

PRICING
Wisely choose between quality of your product vs needs of the market when you decide your prices. Don't overload the already packed market with poor quality.

If you really want to stand out - make something different! The market ALREADY suffers from overload on "the next amazing 2 part dress" or "another reseller shoe".

AND FINAL TIPS AND ADVICE
Managing a store is not one day assignment.

Do not jump from location to location moving your store.. You will loose clients who will not follow up with your new landmark.
It is also a bit annoying to overthrow your just-came customer with personal messages, automatic note-card givers and so on.

To be respected and taken for serious do not offer freebies who were unsuccessfully attempts of a potential "great design".

Well, more to come.... :)

Rosablanka Allen

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